The problem: Revamping for 2024! 🚀 Unveiling my fresh visual identity with a nod to retro sports aesthetics. Dive into the dynamic world of word marks and badges, each telling a story of timeless design. 🎨 Ready to kick off the new year with a burst of creativity! 🌟
The result: A nod to retro sports typography that effortlessly blends modern and nostalgia.
Role: Graphic Designer, Typography, Illustrator
Skills Used: Identity, Graphic Design, Logo Design
The problem: Conceptual logo design. The existing ShipStation logo felt out of place compared to the company’s partner brands in the space. This project reimagines the current brand logo as a fresher, more modern and youthful company.
The result: A lively new logo that embodies the heart of the company while evoking an approachable, energetic and friendly feeling.
Role: Graphic Designer, Typography
Skills Used: Identity, Graphic Design, Logo Design
The problem: Conceptual retail branding for Battleship Sandwiches. Battleship Sandwiches is a sandwich shop that takes its name seriously, serving up huge submarine style sandwiches that are sure to satisfy any appetite. This shop is known for its massive portions, packed with all sorts of delicious meats, cheeses, vegetables, and condiments, creating a culinary battle in your mouth. Whether you're looking for a classic cold cut combo or a more adventurous creation, Battleship Sandwiches has got you covered with its extensive menu of options. And with its focus on quality ingredients and customer satisfaction, this sandwich shop is sure to become your go-to spot for a hearty meal on the go.
The result: A branding package that is sure to dominate hunger and the competition.
Role: Graphic Designer, Illustrator
Skills Used: Identity, Graphic Design, Logo Design
The problem: This conceptual work is in no way affiliated with Washington Statue University. This is purely my explorations on improving their school logo.
From the first moment I saw the WSU logo, I knew it was begging to be redesigned. While the current logo may have history with the school, the design looks so dated and amateurish. It lacks the edge, energy, and solid punch you want in a mascot. Comparatively to other schools logos, it just doesn’t have the same impact.
I couldn’t help but spend some time exploring what it might look like to if someone went back to the drawing board to create a sleek, powerful, modern identity that elevates their brand to the modern age.
As I thought about the various needs of the logo, I wanted to ensure that I retained the single color profile. Like any good logo of this type, I also had to make sure that the legibility of the design could hold up at tiny sizes for printing on something like a pen all the way to massive billboard sizes.
The result: A logo and mascot that roars with energy! It’s a design that looks and feels badass
Role: Graphic Designer
Skills Used: Identity, Graphic Design, Logo Design
The problem: I found myself recently missing the world of print and packaging. I was so enamored by the beauty of high-end product packaging that I assigned myself this personal exploratory project to create a sophisticated men’s hair care lineup. The idea started accidentally with unintentionally coming up with the name. The rest fell into place from there.
The result: A stylish, premium brand fit for a gentleman. The vision of this packaging was to evoke historical class using a timeless houndstooth pattern. The color palette pays homage to hunting lodges and smoking lounges of the past, while the gold foil hot-stamping inside and out drips luxury.
Role: Graphic Designer
Skills Used: Identity, Graphic Design, Logo Design, Packaging & Print Design
The problem: As part of the ongoing efforts to provide our book publishers value Google Play Books needed to create differentiators publishers wouldn’t find anywhere else. One of the biggest gaps that separates the large publishers from the rest is their ability to create audiobooks. This is a hugely profitable revenue stream for publishers that broadens the distribution capabilities. Because producing a professional audiobook is time and cost intensive, it prohibits smaller publishers the chance to get exposure and compete.
The objective: Leverage the extraordinary depth of Google’s technological machine learning expertise and text to speech muscle to create a tool that radically simplifies the creation of audiobooks.
The result: The creation of a game-changing tool for book publishers. This tool allows publishers to generate and distribute autonarrated audio books using cutting edge machine learning (ML). The tool is capable of simulating over 50 narrator options in multiple languages. This easy to use tool allows publishers of all shapes and sizes to convert their existing ebooks to professional sounding audiobooks in under 2 hours, at a fraction of the cost of conventionally produced audiobooks. This powerful, self-service tool opens the doors for self-publishers with no budget the opportunity to widen their audience. Conversely, it allows large publishers with massive libraries the ability to convert thousands of lesser known or dated titles in their catalog they previously would've never considered making into audio books at scale with little to no effort.
Role: UX Manager
Skills Used: UX design, UI design, visual design, project management, team management
The problem: When I joined Google I had the pleasure of having my first team be with Play Books. The product had a long history, but it was lagging behind all competitors despite having the power of Google’s reach behind it. Why? The design forced the user to think way too hard and it was hard to find anything to enjoy. Reading is supposed to be relaxing, not work.
The objective: To develop a creative vision and design strategy that would shorten the path to consumption and ease the pain of finding something personalized that users actually might want. The plan was to provide product leadership and engineering something they could use to champion significant overhauls in functionality and approach.
The result: A truly consumer-focused app that felt like a best in class experience.
Every aspect of the app was torn down and redesigned from the ground up with the consumer in mind. Excess functionality was stripped out and replaced with intuitive and helpful interaction patterns.
We embraced the idea of “shallow experiences” realizing that it was actually desirable to have the user never have to go beyond the home page to find what they want.
We integrated all the must-have features that users have come to expect like - personalization, recommendations, and curated content. We also recommended taking a new approach to content by learning our users reading patterns during various times of the day and week to surface the right thing at the right time.
Role: UX Manager, UX Designer
Skills Used: Identity, UX design, UI design, project management, team management
The problem: A critical component to the ebooks business is obvious…you need publishers putting their work on your platform. Fortunately, the team understood the importance of investing in the publisher-facing tools and set the team to task to overhaul, improve, and enhance all aspects of the publisher’s tools from the ground up.
The objective: Getting new publishers onboarded and part of the Google Books platform required a sleek, meaningful landing page to explain the benefits of publishing with us.
The result: A beautiful, high-impact page that helped grow our publisher roster. Check out the live page here.
Role: UX Manager, UX Designer
Skills Used: UX design, UI design, visual design, project management, team management
The problem: During my stint as the UX Manager for Google Podcasts, I joined the team inheriting a struggling product that couldn’t find its place as a consumer product. It was lagging behind all competitors despite having the power of Google’s reach behind it. Why? It just didn’t feel like a well thought out consumer product that was fun, easy, or even pleasant to use. Simply put…it took work.
The objective: To develop a creative vision and design strategy that would showcase “the product our consumers actually want”. The plan was to provide product leadership and engineering something they could use to champion significant overhauls in functionality and approach.
The result: A podcast app that felt like a consumer product users would actually enjoy using.
Every aspect of the app was torn down and redesigned from the ground up with the consumer in mind. Excess functionality was stripped out and replaced with intuitive and helpful interaction patterns. We integrated all the must-have features that users have come to expect like - personalization, recommendations, and curated content. We also recommended taking a new approach to content by learning our users listening patterns during various times of the day and week to play the right thing at the right time. And lastly, we embraced the idea of “turn on and forget” because at the end of the day, podcasts are meant to be consumed as a supplement to your daily activities.
Role: UX Manager, UX Designer
Skills Used: Identity, UX design, UI design, project management, team management
The problem: When compared to other competitive examples in the market, Ally seemed way behind their competitors.
Although they position themselves as easy-to-use banking, their app misses the mark on experience.
The goal: I assigned myself this personal exploratory project to create a more elegant and modernized experience for the Ally banking app.
The result: A significantly more aesthetically pleasing design with greatly improved form and function.
Role: Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design
After almost 2 years of concept and design iteration, I can share the thinking that inspired the latest release of the T-Mobile app.
My challenge as the Senior UX Design Manager was seemingly straightforward - completely re-evaluate the experience and aesthetic of the flagship T-Mobile app from the ground up. The goal was to radically simplify the app with a focus on speed and convenience for the customer.
Our first key step was to identify the customer problems that we were trying to solve. With the help of research, we had already identified a number of recurring pain points with the existing app and website that we knew would be important to resolve in this new release. Armed with data, we worked closely with our business partners to turn the strategy on its head with some radical ideas:
• No onboarding/first-run. Give customers immediate access.
• An app can be used by customers and non-customers alike.
• No upfront sign-in/delayed sign-in.
• Staggered/delayed permissions gathering.
• Intelligent and relevant content.
• Direct TMO Tuesdays rewards program integration.
• Radical rate plan re-imagining to alleviate a consistent source of customer confusion
• Simplified billing and payments experiences.
• Integrated Team of Experts messaging feature.
• Simplified shopping to encourage faster transactions.
The outcome was a north-star capturing the best learnings from a wide range of areas and merging them into one truly simple, cohesive experience. The MVP app successfully launched with a subset of these ideas with plans in the works to continue to enhance and grow to bring online some of these proposed capabilities.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Prototyping, Strategy, Product Development
The problem: This was one of those dream projects that truly tapped a multitude of skills. I got to leverage everything from UI/UX design to illustration and a bit of everything in between.
Stratis is an aspiring sock company that uses yak cashmere to create high-end hiking socks. This project was to provide a complete branding and identity package. In addition a fully functional responsive eCommerce site, packaging, advertising and social content was needed to launch the brand.
My holistic approach identified the SWOT positioning for the identity. From there I got to work creating a rock solid brand that feels right at home next to the established players in the market. It was important to create an identity and style that gives the company room to grow into other categories as the company grows.
The end result was a brand system that looked and felt well established via a deep and engaging responsive eCommerce website. The brand voice was extended throughout with unique illustrations, infographics and photography to bring the website to life. Lastly, I created a full system of packaging collateral to complete the experience.
The results have been fantastic with the brand slowly building momentum in the market via social presence and retail partnerships.
Role: Creative Director, Experience Director, Interaction Director, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy
The problem: It was time for a refresh of the Design Farm logo. The old one was looking a bit dated. I have been feeling nostalgic and getting back to my roots as an 80s kid. It seemed only appropriate that I follow that feeling with my new logo.
The Result: A retro inspired neon dream
Role: Graphic Designer
Skills Used: Identity, Graphic Design, Logo Design
I’m really excited to finally be able to share some of the concepts for a project over two years in the making — T-Mobile’s latest “Un-Carrier” move, Team of Experts.
Have you ever noticed how most companies hide where to get customer service? Have you ever noticed how it’s next to impossible to find a phone number to call? And forget about talking to a real person. The customer service industry thrives on hiding, confusion, frustration and the hopes you’ll just give up. Why? Because customer service is expensive. We’re talking tens of millions of dollars a year expensive.
T-Mobile has won JD Power’s award for best customer service 3 years in a row so their customer service is already stellar. How do you make a winning thing even better? Blow it up and totally turn the customer service model on its head. What T-Mobile did was put customer service front and center. We built and deployed (at enterprise scale) the ability to let customers TEXT customer support on their time, any time they want. No more being tied to an annoying pop-up window on your desktop computer fearing for your life that you’ll get disconnected or accidentally close it. No more clunky voice-activated phone systems. This is as easy as texting a friend.
My role as the Senior UX Design Manager for the project was to envision the what-ifs and figure out how to strip out all the extra baggage of old style customer service. The goal was to create a new way to interact with customer service that had zero learning curve.
The solution we came up with is texting directly with a care rep that looks and feels totally natural to the OS on your device. Along the way, we imagined a whole suite of widgets that the reps could drag and drop into message threads to help provide contextual information and tasks.
The result was nothing short of phenomenal. It was an industry first. It was so revolutionary that T-Mobile hosted over 50 top tech companies like Apple to see it in action at one of our local call centers. Coincidentally, immediately following there’s been serious growth mirroring our efforts like Apple Business Chat that look strikingly similar to our original concepts.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy, Product Development
The problem: This concept pitch was designed for a Hawaii-based restaurant entrepreneur and car enthusiast that wanted to break out of the classic mold of the brick and mortar style restaurants they were familiar with. They knew they wanted to do burgers and they knew they wanted to try the “mobile food scene”. The food truck scene is competitive and saturated, especially when you’re selling burgers.
The challenge was to create a brand and experience that would cut through the noise and stand out. It would take more than just tasty food to break free from the clutter.
This concept delivered on all that and more. I used a full arsenal of creative skills on this project from custom hand lettering, illustration, packaging design, apparel design and a much needed fresh eye. It also really helped that I love burgers and know a thing or two about cool cars. The result is a jaw-dropping, eye-popping food truck brand the likes most have never seen with the most mouth-watering burgers on the planet.
Role: Graphic Designer, Illustrator, Typography and Lettering Design, Packaging Design, Apparel Design, Automotive Design, Branding and Identity Development
Skills Used: Design, Illustration, typography, photo manipulation, logo creation, photography, color theory
The Problem: After a series of recent travels, I had the chance to sample a range of various inflight entertainment services on a number of carriers. Unfortunately, the Gogo inflight entertainment app stuck out for all the wrong reasons. In this exploratory project, I wanted to reimagine the video player app that Gogo should’ve made.
Flying is a downright miserable experience and the last thing anyone wants to do is wade through a series of popups and redirects just to watch a movie to pass the time. The design was bloated with ads, messages, data pass upsells, and a slew of marketing banners.
My solution purges the clutter to give the user exactly what they want...a super slick, streamlined content player. My idea introduces the more tech-shy customer to the experience through a fun on-boarding animation. Rich, beautiful content is made the hero. The focus of the experience is bold, clean functionality with no additional upselling. The end result is an app that users of all ages and skill sets will feel comfortable with using.
Role: Experience designer, Interaction designer, Visual designer, Graphic designer, Illustrator
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Wireframes, Copywriting, Production Design, Project Management
The Problem: The T-Mobile GLUE (Global Language for Unified Experiences) is an online platform that serves as the single repository for all T-Mobile experience patterns and guidelines.
The challenge is T-Mobile works with a lot of internal teams and external agencies create a wide range of digital products and services across multiple platforms. Maintaining one voice of style and experience consistency throughout these experiences is a huge effort. At the beginning of this project there were 9 different style guides with no consistent source of truth for experience. To further complicate the issues, there was no cross-functional alignment between development teams which led to numerous variations of coding styles.
The Goal: A massive cross-functional effort to create a standardized, AA accessibility compliant UI/UX pattern library that designers and developers would leverage. It was essential that the foundation we were creating would be a rock-solid foundation that T-Mobile could use system-wide to modernize its technological backbone.
I approached the project in direct collaboration with technology using atomic design methodology to create a consistent, recurring pattern tool set to minimize "one-off" designs. To set the appropriate boundaries, I had to write comprehensive rules for human interface guidelines and create pixel perfect assets that would be used by designers and developers alike. As the project evolved, more and more complex patterns were added to provide UX designers, agencies, developers and product managers ready-made components and complex flows that could be quickly assembled to form fully realized experiences.
The Results: Nearly immediate improvements in consistency, process and quality across UX and development teams. There have also been improvements in development process by allowing them to think bigger picture about how to create re-usable digital capabilities that other teams could share. We also saw process improvements with product owners to reduce excess churn during design critiques.
Once fully deployed, this technological overhaul will be the most significant improvement to T-Mobile infrastructure in it’s history resulting in billions of dollars a year in savings.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer, Project Manager, Strategic Partner
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy, Planning
The Problem: This Target Brightspot concept was one of three major US brands that I worked on as Senior Design Manager for T-Mobile. T-Mobile partners with a number of well-known brands to provide uniquely white-labeled mobile services to.
I had the challenge of concepting a sleek and intuitive interface that would be on par with the other apps in the Target ecosystem but still be able to build strength for its own brand.
The result: The concept succeeds on blending a clean, simple account maintenance interface with a focused approach to rewards incentives.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy
The Problem: The T-Mobile powered Univision Mobile product was one of three major US brands that we partnered with to provide uniquely branded mobile services to.
I had the challenge of concepting a sleek and intuitive interface for the Univision Mobile app that was not only on brand but also incredibly simple and intuitive for bi-lingual customers to use.
The Results: The concept succeeds on blending account maintenance tasks with a robust need for entertainment content consumption into one clean, easy-to-use package.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy
The Problem: The T-Mobile powered Walmart Family Mobile product was one of three major US brands that we partnered with to provide uniquely branded mobile services to.
I had the challenge of creating a sleek and intuitive interface for the Walmart Family Mobile app that was not only on brand but also incredibly simple and intuitive for customers to use.
The results: The concept succeeds on intermingling heavy account maintenance tasks and also heavy ecommerce transactions into one clean, easy-to-use package.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy
The Problem: Paying bills isn't fun. It's even less fun when it's tedious, confusing or frustrating. The last thing people want these days is to have to get on the phone and call customer service just so you can give them your hard-earned cash. When the opportunity came to take this on, I lept at the chance. An experience like this is an extremely critical business capability and it's something that customers interact with very frequently.
The challenge was to improve an experience that was costing the company millions of dollars in calls to customer service to complete a task that should be simple. Even more confounding to the company was that research was indicating that the previous design was acceptable to customers. Clearly something was amiss.
I had to unravel the mystery of the failing UX. My approach was to take a deep dive into the data with the product owners to discover the true source of the problem. We found that what customers asked for during testing didn’t align to they way they actually behaved in real life. These same customers would call care and get a much simpler, friendlier conversational transaction.
The solution became very obvious. We needed to strip the experience down to the bare essentials to match the conversational method they were used to. In collaboration with my business partners, we completely revised the original strategy to align to this new goal.
The Results: Nothing but phenomenal.
• Increased autopay conversion 111% on app and 81% on mobile.
• Improved time on task by 76.5% for bill payment experiences.
• Realized a savings of almost $32 million per year by reducing calls to care.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer, Strategy
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy
The Problem: SocialBillity is a social commerce platform that enables businesses to improve customer experiences and sales through the use of the social and buying preferences of new and existing customers.
My role was to work with the founders to create a clean responsive web experience that would clearly communicate the company’s offerings to prospective clients and investors.
With my UX design skills and branding help, SociallBillity has been able to get a strong foothold in ultra-competitive commerce market with their fully responsive website. I provided wire-frames, concepts, visual design and detailed UX production to bring this project to life.
Check out the site at sociabillity.com
Role: Creative Director, Experience Director, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management
The problem: Irreverent, brash, ground-breaking and just a bit off. Sounds like a match made in heaven. Adult Swim gave adults an excuse to watch cartoons again with the edgier humor and experimental styling. Adult Swim brought shows like Family Guy back from the dead and continue to break boundaries with shows like Rick and Morty today.
I had the opportunity to bring this brand into the world by creating the original identity, marketing collateral and press kits that were used to get the critics excited about the new Cartoon Network segment.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity, Packaging Design
The problem: I had the honor of concepting, designing and directing the advertising and marketing campaign collateral for the video game based on the spy that completely redefined the spy-action genre, Jason Bourne.
We created a fully integrated suite of collateral including key art, packaging, print and digital advertising as well as a killer TV spot using the incredible fight choreographer from the movies,
Role: Associate Creative Director, Designer, Illustrator
The problem: I had so much fun bringing everyone's favorite Bandicoot to life while working at Vivendi Games. This project brought together all of my skills into one massive advertising and product release campaign. I concepted, designed and directed the creation of branding, key art, packaging, and print marketing collateral as well as a fully integrated digital, print and television advertising.
Role: Associate Creative Director, Designer, Illustrator
Skills Used: Creative Direction, Typography, Graphic Design, Illustration, Identity, Project Management
Related Projects: Big Island Burger, The Bourne Conspiracy, Adult Swim, Spyro: Dawn of the Dragon, Diablo 3, Posh Paste, WSU
The problem: While at Mattel, in addition to Hot Wheels, I took over the equally successful and even more youthful Matchbox global packaging portfolio. I jumped at the chance to let bring new life to this younger skewing brand by bringing the products to life with larger-than-life branding. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: While at Mattel, in addition to Hot Wheels, I took over the equally successful and even more youthful Matchbox global packaging portfolio. I jumped at the chance to let bring new life to this younger skewing brand by bringing the products to life with larger-than-life branding. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: While at Mattel, in addition to Hot Wheels, I took over the equally successful and even more youthful Matchbox global packaging portfolio. I jumped at the chance to let bring new life to this younger skewing brand by bringing the products to life with larger-than-life branding. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: While at Mattel, in addition to Hot Wheels, I took over the equally successful and even more youthful Matchbox global packaging portfolio. I jumped at the chance to let bring new life to this younger skewing brand by bringing the products to life with larger-than-life branding. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: While working for Vivendi Games, I had the pleasure of collaborating with the team from Blizzard to concept and design the logo and key art for the hotly anticipated release of Diablo 3.
Role: Associate Creative Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: While at Vivendi games I had the fantastic opportunity to work on the third and final installment of the popular Spyro the Dragon series. Once again, this project allowed me to use nearly all of my skills to create one massive advertising and product release campaign. I concepted, designed and directed the creation of branding, key art, packaging, and print marketing collateral as well as a fully integrated digital, print and television advertising.
Role: Associate Creative Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity
The problem: I pursued this side project for myself after needing to re-ignite my drawing skills. I was inspired by the antics of two pet cats I had in the past. I always liked to imagine what their secret lives might be like. Naturally, I assumed they’d be spies part of their own spy team. I designed and illustrated this logo and sample covers over time.
Role: Illustrator, Designer
Skills used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Tokyopop established the market for manga in North America, and revolutionized the comic book industry as a whole by introducing a genre of entertainment that continues to influence the entertainment industry today, effectively introducing the term to the English language in the process.
The Objective: As the Senior Art Director for many of the golden years, I was responsible for designing and overseeing the “Americanization” of many of the titles. A key part of this effort was designing new logos for more titles than I can remember.
The Result: Tokyopop introduced hundreds if not thousands of manga and anime titles to the unsuspecting Western audiences. Countless new creative endeavors in all facets of life can attribute their inspiration back to Japanese manga or anime in some way. I like to think that I had a small part in making a new generation of artists dreams possible.
Role: Senior Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Tokyopop established the market for manga in North America, and revolutionized the comic book industry as a whole by introducing a genre of entertainment that continues to influence the entertainment industry today, effectively introducing the term to the English language in the process.
The Objective: As the Senior Art Director for many of the golden years, I was responsible for designing and overseeing the “Americanization” of many of the titles. A key part of this effort was designing new logos for more titles than I can remember.
The Result: Tokyopop introduced hundreds if not thousands of manga and anime titles to the unsuspecting Western audiences. Countless new creative endeavors in all facets of life can attribute their inspiration back to Japanese manga or anime in some way. I like to think that I had a small part in making a new generation of artists dreams possible.
Role: Senior Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Tokyopop established the market for manga in North America, and revolutionized the comic book industry as a whole by introducing a genre of entertainment that continues to influence the entertainment industry today, effectively introducing the term to the English language in the process.
The Objective: As the Senior Art Director for many of the golden years, I was responsible for designing and overseeing the “Americanization” of many of the titles. A key part of this effort was designing new logos for more titles than I can remember.
The Result: Tokyopop introduced hundreds if not thousands of manga and anime titles to the unsuspecting Western audiences. Countless new creative endeavors in all facets of life can attribute their inspiration back to Japanese manga or anime in some way. I like to think that I had a small part in making a new generation of artists dreams possible.
Role: Senior Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Logo developed for a startup company specializing in apparel and gifts for "science geeks"
Role: Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Logo developed for a startup golf tee company
Role: Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: Logo developed for a local botanical garden
Role: Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography
The Problem: It’s common for Hollywood studios to re-release movies with updated artwork when someone from the cast has exploded in popularity. In this case, it was in my early years as a designer, I had the opportunity to design updated DVD artwork for Half Baked back. Dave Chappelle was at his peak with the Chappelle Show, and the studios wanted to capitalize on it.
The Objective: Update the previously low budget artwork to draw attention to Dave Chappelle.
The Result: Attention grabbing artwork that still holds up to this day
Role: Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Retouching, Typography
