The problem: Irreverent, brash, ground-breaking and just a bit off. Sounds like a match made in heaven. Adult Swim gave adults an excuse to watch cartoons again with the edgier humor and experimental styling. Adult Swim brought shows like Family Guy back from the dead and continue to break boundaries with shows like Rick and Morty today.
I had the opportunity to bring this brand into the world by creating the original identity, marketing collateral and press kits that were used to get the critics excited about the new Cartoon Network segment.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity, Packaging Design