The problem
Compared to competitors in the digital banking space, Ally’s app felt noticeably behind. While the brand emphasizes simplicity and ease of use, the existing experience fell short—leaving users with a functional but uninspired interface.
The objective
I undertook this personal exploratory project to reimagine the Ally app, focusing on creating a more elegant, modern, and user-friendly experience that aligns with the brand’s promise of effortless banking.
The result
The redesigned concept delivers a visually refined interface paired with improved functionality, enhancing both form and user experience. The result is an app that feels contemporary, approachable, and more in line with user expectations for a modern banking experience.
