The problem: When compared to other competitive examples in the market, Ally seemed way behind their competitors.
Although they position themselves as easy-to-use banking, their app misses the mark on experience.
The goal: I assigned myself this personal exploratory project to create a more elegant and modernized experience for the Ally banking app.
The result: A significantly more aesthetically pleasing design with greatly improved form and function.
Role: Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design