The problem
A Hawaii-based entrepreneur wanted to enter the crowded food truck scene with a burger concept that broke away from the standard brick-and-mortar style. The challenge: stand out in a saturated market where tasty food alone isn’t enough.
The objective
Create a bold, memorable brand and experience that combines personality, visual impact, and storytelling—using everything from custom hand lettering and illustration to packaging and apparel—to make the food truck unforgettable.
The result
A jaw-dropping, eye-catching brand that turns heads and whets appetites. The concept delivers not just mouth-watering burgers, but a fully realized visual identity that leaves a lasting impression in a competitive market.
