The problem: This concept pitch was designed for a Hawaii-based restaurant entrepreneur and car enthusiast that wanted to break out of the classic mold of the brick and mortar style restaurants they were familiar with. They knew they wanted to do burgers and they knew they wanted to try the “mobile food scene”. The food truck scene is competitive and saturated, especially when you’re selling burgers.
The challenge was to create a brand and experience that would cut through the noise and stand out. It would take more than just tasty food to break free from the clutter.
This concept delivered on all that and more. I used a full arsenal of creative skills on this project from custom hand lettering, illustration, packaging design, apparel design and a much needed fresh eye. It also really helped that I love burgers and know a thing or two about cool cars. The result is a jaw-dropping, eye-popping food truck brand the likes most have never seen with the most mouth-watering burgers on the planet.
Role: Graphic Designer, Illustrator, Typography and Lettering Design, Packaging Design, Apparel Design, Automotive Design, Branding and Identity Development
Skills Used: Design, Illustration, typography, photo manipulation, logo creation, photography, color theory