The problem
At Vivendi Games I led a major campaign for Crash Bandicoot that brought together branding, key art, packaging, print marketing, and fully integrated digital/TV advertising. The challenge: elevate one of everyone’s favourite marsupials into a premium, modern product release that stood out in a crowded market.
The objective
Create a cohesive, compelling brand‑experience rollout that spanned physical and digital media—ensuring the packaging, advertising and product presentation all conveyed the energy, legacy and refreshed appeal of Crash Bandicoot.
The result
The campaign succeeded in bringing Crash back to the spotlight with style and energy. Mind Over Mutant launched across multiple platforms to fan excitement, built strong brand visibility, and contributed to the franchise’s ongoing success—joining a legacy of millions of fans worldwide. The marketing brought the game to life everywhere it appeared, from store shelves to screens, reinforcing Crash’s reputation as one of gaming’s most beloved characters.
