The problem
After decades of designing since 1996, I wanted my own brand to reflect both my experience and my roots. The challenge was to create an identity that honored old-school design traditions while standing out in today’s crowded creative landscape.
The objective
I drew inspiration from retro local baseball teams, vintage mascots, and varsity spirit to craft a visual identity that felt nostalgic, bold, and approachable. The goal was to create a logo and brand system that captured personality, heritage, and the playful energy of a design studio with deep experience.
The result
Design Farm Studios’ identity channels the charm of classic Americana while remaining modern and versatile. The retro-inspired logo, mascot, and typographic treatment communicate craft, character, and expertise—anchoring the studio’s personality and giving it a visual presence that’s instantly recognizable and full of energy.
