The problem
I had the opportunity to support the launch campaign for Diablo III—a major title from Blizzard Entertainment that carried huge expectations in the action-RPG genre. The challenge: deliver branding and marketing materials that matched the scale, legacy, and hype of the franchise while aligning across platforms and global markets.
The objective
The goal was to create a comprehensive campaign—spanning key art, packaging, print, digital, and television—that captured the intense world of Sanctuary and the game’s visceral action-looting experience. Every touchpoint needed to elevate the brand identity and communicate the excitement of the next chapter in the Diablo saga.
The result
The campaign contributed to one of the most successful game launches in history: Diablo III sold over 3.5 million copies in its first 24 hours, making it the fastest-selling PC game ever at launch. investor.activisionblizzard.com+2Game Industry News+2 Sales climbed to over 6.3 million in the first week. GameSpot+1 By early 2014 the title had sold more than 15 million copies worldwide. GameSpot+1 The branding and marketing work helped reinforce the game’s dominance and supported wider global visibility, ensuring Diablo III landed with impact and credibility.
