The Problem: Tokyopop established the market for manga in North America, and revolutionized the comic book industry as a whole by introducing a genre of entertainment that continues to influence the entertainment industry today, effectively introducing the term to the English language in the process.
The Objective: As the Senior Art Director for many of the golden years, I was responsible for designing and overseeing the “Americanization” of many of the titles. A key part of this effort was designing new logos for more titles than I can remember.
The Result: Tokyopop introduced hundreds if not thousands of manga and anime titles to the unsuspecting Western audiences. Countless new creative endeavors in all facets of life can attribute their inspiration back to Japanese manga or anime in some way. I like to think that I had a small part in making a new generation of artists dreams possible.
Role: Senior Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Color theory, Typography