The problem
After several recent trips, I had the opportunity to experience a variety of inflight entertainment systems—and one in particular stood out for all the wrong reasons: the Gogo inflight entertainment app. The experience was clunky, overloaded with pop-ups, ads, and upsell prompts, making what should be a simple moment of in-flight relaxation unnecessarily frustrating. Flying can already be a stressful experience; entertainment should be an effortless escape, not another source of friction.
The objective
In this self-initiated exploration, I set out to reimagine what the Gogo video player could be—an elegant, streamlined experience focused on the passenger. The goal was to remove distractions and complexity, creating a clean, intuitive interface that prioritized simplicity, accessibility, and visual delight.
The result
The redesigned concept delivers a sleek, content-first experience that eliminates clutter and focuses on what users truly want: easy access to great entertainment. A playful onboarding animation welcomes even the most tech-shy travelers, while bold, minimalist design and rich imagery create a sense of calm and clarity. The end result is an app experience that feels modern, intuitive, and genuinely enjoyable for passengers of all ages.
