The Problem: After a series of recent travels, I had the chance to sample a range of various inflight entertainment services on a number of carriers. Unfortunately, the Gogo inflight entertainment app stuck out for all the wrong reasons. In this exploratory project, I wanted to reimagine the video player app that Gogo should’ve made.
Flying is a downright miserable experience and the last thing anyone wants to do is wade through a series of popups and redirects just to watch a movie to pass the time. The design was bloated with ads, messages, data pass upsells, and a slew of marketing banners.
My solution purges the clutter to give the user exactly what they want...a super slick, streamlined content player. My idea introduces the more tech-shy customer to the experience through a fun on-boarding animation. Rich, beautiful content is made the hero. The focus of the experience is bold, clean functionality with no additional upselling. The end result is an app that users of all ages and skill sets will feel comfortable with using.
Role: Experience designer, Interaction designer, Visual designer, Graphic designer, Illustrator
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Wireframes, Copywriting, Production Design, Project Management