The Problem: It’s common for Hollywood studios to re-release movies with updated artwork when someone from the cast has exploded in popularity. In this case, it was in my early years as a designer, I had the opportunity to design updated DVD artwork for Half Baked back. Dave Chappelle was at his peak with the Chappelle Show, and the studios wanted to capitalize on it.
The Objective: Update the previously low budget artwork to draw attention to Dave Chappelle.
The Result: Attention grabbing artwork that still holds up to this day
Role: Art Director, Illustrator, Designer
Skills Used: Design, Illustration, Branding, Identity design, Retouching, Typography