The problem: During my time at Mattel, I oversaw the creation and production of 1/3 of the global Hot Wheels packaging portfolio. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity