The problem: While at Mattel, in addition to Hot Wheels, I took over the equally successful and even more youthful Matchbox global packaging portfolio. I jumped at the chance to let bring new life to this younger skewing brand by bringing the products to life with larger-than-life branding. With such a diverse lineup of products, I had the opportunity to develop dozens of brand identities and literally hundreds of unique packages. These are some of my favorite brand identities that have gone on to be featured in several volumes of Logo Lounge.
Role: Senior Art Director, Designer, Illustrator
Skills Used: Typography, Graphic Design, Illustration, Identity