The problem
Missing the artistry of print and packaging, I set out on a personal exploratory project to design a sophisticated men’s hair care line. What started with a name quickly grew into a full branding and packaging concept.
The objective
Create a premium, stylish brand that evokes timeless elegance and historical class while standing out on the shelf. Every detail—from pattern to palette to finishing touches—needed to communicate refinement and luxury.
The result
The final brand exudes sophistication: a houndstooth pattern that nods to tradition, a color palette inspired by hunting lodges and smoking lounges, and gold foil hot-stamping inside and out that signals understated luxury. It’s a collection that feels distinctly premium and crafted for the modern gentleman.
