The problem
Precision Tees entered a crowded golf-accessory market with an ingenious idea — an adjustable golf tee — but their brand didn’t match their innovation. The identity lacked clarity and authority; the packaging looked generic. They needed a visual system that captured their promise of precision and performance.
The objective
Create a cohesive brand ecosystem — logo, packaging, and collateral — that reflects engineering accuracy and modern simplicity. The logo had to feel like a precision instrument, the packaging like premium gear, and every touchpoint had to signal credibility and innovation.
The result
The final system delivers a clean, engineered look that communicates adjustability and confidence. Precision Tees now stands out as a serious, design-driven brand for golfers who value control and quality.
