The problem
SocialBillity is a social commerce platform designed to help businesses enhance customer experiences and increase sales by leveraging the social and purchasing preferences of their audiences. The founders needed a clear, modern, and responsive web experience that would effectively communicate the platform’s unique value to prospective clients and investors.
The objective
Working closely with the founding team, my goal was to create a digital presence that would establish credibility in an ultra-competitive market. I focused on developing a design system that balanced clarity and sophistication—one that conveyed innovation while maintaining accessibility. My responsibilities spanned UX strategy, wireframes, interaction design, visual design, and overall creative direction.
The results
The final product was a fully responsive website that clearly articulated SocialBillity’s mission and offerings through clean design, intuitive structure, and consistent visual language. The new digital experience helped the company establish a strong foothold in the competitive commerce space, positioning them for growth and investment opportunities.
