The problem
While at Vivendi Games I had the opportunity to work on the third and final installment of the popular Spyro series. This project drew on the full range of my creative skills—branding, key art, packaging, print‑marketing collateral, and a fully integrated digital, print, and television advertising campaign—to support a major game launch.
The objective
The goal was to give Spyro a campaign that elevated the franchise and made the game feel epic, fresh and unmissable—bridging long‑time fans and new players alike. From packaging to TV spots, every touchpoint needed to reflect the game’s scale, story and identity.
The result
The campaign delivered a strong, cohesive brand presence that helped position Dawn of the Dragon as a major entry in the Spyro series. The marketing work contributed to sustaining the brand’s momentum, ensuring Spyro remained relevant, visible, and celebrated among gamers and in retail.
