The problem: This was one of those dream projects that truly tapped a multitude of skills. I got to leverage everything from UI/UX design to illustration and a bit of everything in between.
Stratis is an aspiring sock company that uses yak cashmere to create high-end hiking socks. This project was to provide a complete branding and identity package. In addition a fully functional responsive eCommerce site, packaging, advertising and social content was needed to launch the brand.
My holistic approach identified the SWOT positioning for the identity. From there I got to work creating a rock solid brand that feels right at home next to the established players in the market. It was important to create an identity and style that gives the company room to grow into other categories as the company grows.
The end result was a brand system that looked and felt well established via a deep and engaging responsive eCommerce website. The brand voice was extended throughout with unique illustrations, infographics and photography to bring the website to life. Lastly, I created a full system of packaging collateral to complete the experience.
The results have been fantastic with the brand slowly building momentum in the market via social presence and retail partnerships.
Role: Creative Director, Experience Director, Interaction Director, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy