The problem
This was one of those rare, dream projects that drew on a wide range of creative skills—from UI/UX design and illustration to brand strategy and visual storytelling. Stratis, an emerging sock company specializing in high-end yak cashmere hiking socks, needed a complete brand identity and launch package. Beyond a strong visual system, the project required a fully responsive eCommerce website, packaging design, advertising, and social media content to introduce the brand to the market.
The objective
My approach began with a comprehensive brand analysis, identifying the key strengths, weaknesses, opportunities, and threats (SWOT) that would shape the visual and strategic foundation. The goal was to craft a brand identity that could confidently stand alongside established outdoor and apparel competitors while leaving room for future growth into adjacent product categories.
The result
The final brand system delivered a polished, confident presence anchored by a deep, engaging eCommerce experience. Custom illustrations, infographics, and photography helped bring the brand voice to life across every touchpoint, while cohesive packaging design completed the customer journey. The result is a brand that feels instantly established yet full of potential—one that continues to build momentum through a growing social presence and an expanding customer base.
