The Problem: This Target Brightspot concept was one of three major US brands that I worked on as Senior Design Manager for T-Mobile. T-Mobile partners with a number of well-known brands to provide uniquely white-labeled mobile services to.
I had the challenge of concepting a sleek and intuitive interface that would be on par with the other apps in the Target ecosystem but still be able to build strength for its own brand.
The result: The concept succeeds on blending a clean, simple account maintenance interface with a focused approach to rewards incentives.
Role: Senior UX Design Manager, Experience Designer, Interaction Designer, Visual Designer
Skills Used: Identity, Graphic Design, UI, UX, XD, IA, Visual Design, Wireframes, Copywriting, Production Design, Project Management, Strategy