The problem
I had the honor of concepting, designing and directing the launch campaign for The Bourne Conspiracy—a game built around the spy that redefined the genre, Jason Bourne. The assignment demanded a fully integrated advertising and marketing push: key art, packaging, print collateral, digital ads, and a high‑impact TV spot featuring the fight‑choreographer from the films.
The objective
The goal was to give the Bourne franchise a game campaign that matched its cinematic energy and intrigue. We needed visuals and messaging that stood out, evoked the character’s intensity, and ensured the product resonated with both fans of the films and new gamers.
The result
The campaign succeeded in delivering a distinct, action‑packed brand presence for The Bourne Conspiracy. Launch materials across packaging, print, digital and TV amplified the game’s bold identity and positioned it confidently in the market. While public sales numbers are limited, industry commentary praised the publisher’s handling of the Bourne license and the strong community interest around the title.
