The problem
When I took on the branding work for Threads of Time, the title faced a tough marketplace. TOKYOPOP was riding a wave of growth in the early‑2000s, expanding distribution into thousands of stores at a time when Western manga awareness was rapidly rising. The challenge: position this historical/fantasy manhwa so it stood out in a crowded category and connected with readers visually and emotionally.
The objective
My goal was to craft a visual identity and packaging design that reflected the story’s epic scale—time travel, battle, and identity—while fitting into the growing and competitive manga shelf landscape. The new branding needed to feel fresh, dynamic, and clearly signal that Threads of Time was more than just another title—it had weight, style, and personality.
The result
The refreshed identity delivered just that. By aligning with TOKYOPOP’s expanding national presence, the visual design helped Threads of Time sit confidently alongside major titles and appeal to both the niche historical‑fantasy audience and broader manga readers. With the series running 11 volumes and enjoying full English release, the branding work reinforced the title’s visibility during a pivotal era for the publisher.
