The problem
When I joined as Senior Design Manager, one of my major assignments was shaping the Univision Mobile offering — a dedicated wireless service built through T‑Mobile’s network, targeted at U.S. Hispanic Americans. Despite being backed by two powerful brands, the challenge was huge: build a distinct, culturally‑relevant mobile experience that felt native to the Hispanic community, while leveraging T‑Mobile’s infrastructure and Univision’s content. The market was underserved and competitive; we needed something meaningful, not just a re‑skin.
The objective
My mission: design an intuitive, modern mobile experience for Univision Mobile that would balance brand familiarity and innovation—an interface that Hispanic‑American consumers would feel connected to immediately, while also delivering excellent value and account‑management simplicity. We also aimed to seamlessly integrate Univision content, rewards and international calling features right from the start.
The result
I led the design of the Univision Mobile experience, a culturally tailored wireless service that launched in partnership with T‑Mobile and Univision. At launch, it was available across thousands of retail locations nationwide, giving Hispanic‑American consumers access to a mobile service that felt native to their needs. By combining Univision’s brand and content with T‑Mobile’s network, we reached a market of over 56 million U.S. Hispanic consumers, creating a sleek, intuitive, and inclusive mobile experience that balanced functionality, value, and cultural relevance.
