The problem
As Senior Design Manager, I helped shape the Walmart Family Mobile service—a prepaid mobile offering backed by T‑Mobile’s network—but the challenge was clear: we had to design a mobile experience that lived inside Walmart’s massive retail ecosystem, felt trusted by value‑conscious customers, and still carried the network strength of a full‑scale operator.
The objective
The goal was to create a mobile experience that seamlessly combined account management with ecommerce functionality, delivering a cohesive, easy-to-use interface that supported both heavy transactional and administrative tasks.
The result
I led the delivery of a mobile experience that blended affordability and brand‑trust at scale. When Walmart Family Mobile was sold in 2016, it came with approximately 1.4 million prepaid subscribers, a meaningful chunk of the market moving through Walmart’s more than 4,000 U.S. stores. Fierce Network+2PhoneArena+2 By pairing a simplified, intuitive user interface with Walmart’s retail reach and T‑Mobile’s network, the service carved out a strong presence in the value segment and made prepaid mobile feel accessible, consistent and brand‑aligned.
