The problem
The existing Washington State University logo felt dated, amateurish, and lacked the energy and impact seen in other collegiate mascots. While it had history, it wasn’t serving the brand in a modern context.
The objective
Reimagine the logo and mascot to create a bold, modern identity that retained a single-color profile and maintained legibility across all scales—from pens to billboards—while injecting energy and presence.
The result
The redesigned logo and mascot roar with energy. Modern, legible, and impactful, it elevates the brand with a confident, memorable presence that feels fresh and powerful.
