The problem: This conceptual work is in no way affiliated with Washington Statue University. This is purely my explorations on improving their school logo.
From the first moment I saw the WSU logo, I knew it was begging to be redesigned. While the current logo may have history with the school, the design looks so dated and amateurish. It lacks the edge, energy, and solid punch you want in a mascot. Comparatively to other schools logos, it just doesn’t have the same impact.
I couldn’t help but spend some time exploring what it might look like to if someone went back to the drawing board to create a sleek, powerful, modern identity that elevates their brand to the modern age.
As I thought about the various needs of the logo, I wanted to ensure that I retained the single color profile. Like any good logo of this type, I also had to make sure that the legibility of the design could hold up at tiny sizes for printing on something like a pen all the way to massive billboard sizes.
The result: A logo and mascot that roars with energy! It’s a design that looks and feels badass
Role: Graphic Designer
Skills Used: Identity, Graphic Design, Logo Design